Jaguar Cars Essay Example | Topics and Well Written Essays - 1000 words

Jaguar Cars - Essay Example Product: Jaguar car is the product in this case. The new XK is available as either Coupe or Convertible, with the option of a normally aspirated 4.2 litre V8 engine or as the Supercharged R version. The XK 4.2L V8 Coup is a 6-Speed automatic car with acceleration 0-60 mph in 5.9 sec with a top speed of 155-250 Kmph. Its fuel efficiency is around 17 kmpl. The company proudly pronounces that Jaguar is dramatically beautiful, powerful and luxurious car. Its available in different variants like Coupe or Convertible, 4.2 litre V8 XK or Supercharged XKR. Ford focuses on its exhilarating lines and muscular intent in next-generation lightweight aluminium to attract the young consumer. Its interior too is designed quite aesthetically. A cockpit designed around the driver - intuitive controls, inspired by a sporting pedigree and tailored to respond precisely on demand. The XK features a host of intelligent technologies, each engineered to empower the driver and enhance the pleasure of driving. Jaguar has axed its S-Type model and replaced it with a new sports saloon called the XF. Place: The Ford Europe and Premier Automotive Group (PAG) recorded strong revenue growth in fiscal 2005. The Ford Europe and PAG primarily include the sale of Fordbrand vehicles in Europe and Turkey as well as sale of PAG brand vehicles. Jaguar form an important component of this brand identity together with Volvo, Land Rover and Aston Martin. Revenues from Ford Europe and PAG reached $60,258 million in 2005, up 11.3% over 2004. Ford Europe and PAG accounted for 34% of total revenues. Growing Ford Europe and PAG has enabled the company to offset revenue decline in the Americas division. Therefore Ford strategically placed its Jaguar brand in UK and other EU nations. From the financial figures so far it appears that Ford's strategy has worked well. In fact, Jaguar pitted couple of its models against BMW, but The S-Type, which was launched as a direct competitor to the BMW 5-Series in 1999 was widely criticized for being overly conservative, and the model is now ready for being discon tinued. Price: The car is competitively priced. The base end 4.2 litre V8 Coup is available with a price tag of 59,995.00. In the fourth quarter of 2006 Ford suffered some losses owing to ending of its employee-discount pricing incentives, rising gas prices, and rising interest rates. Now a days the pricing strategy is also influenced by the growing trend of users purchasing used SUVs. Fuel economy plays a major role in deciding the price factor and attraction for the customers. Promotion: Marketing communication in turn helps a company in building a brand, creating brand loyalties, increase in sales, cutting costs, etc. UK market is a very diverse market in general which caters to customers/ consumers from different walks of life, different cultures, ethnic groups and age groups. In today's market driven economy concept, the art of communication to existing consumers as well as prospective consumers takes a great deal out of the managerial brain storming sessions. Jaguar launched a wide ranging online and mobile campaign in September 2006 for its new XKR sports car, which was officially unveiled at The London Motor Show. Interactive marketing took the lead for the car's launch, with cinema and press advertisement backing up. There were

E-commerce Strategy for Sport goods retailer Essay

E-commerce Strategy for Sport goods retailer - Essay Example Moreover, the plea and implementation of online shopping have been hampered by substandard Internet retail site design and purposes. While, historical patterns have not had adequate time to build up to forecast consumer shopping behavior (Asch, 2001). As Internet retail sales persist to enhance at a slower rate than expected, business practitioners and Internet practitioners alike are looking for the product kind that consumers will purchase from the Internet (Aspinwall, 2001). The preferences of customers for shopping on the Internet may be based on the product type, which will in turn affected the need to acquire the information of product easily and at reasonable price. Moreover, the motivations of the consumers' to purchase on the Internet may differ based on the features that Internet retailers provide online shopping such as website quality, product quality, service quality and product information. With respect to Internet business, the influence of website quality on purchase intentions and loyalty is based on a specific type of product. Describing the product classifications have a important impact on clients' choices for purchasing on the Internet, and the value they designate to the Internet retailers' characteristics. Even though it is always viewed as the kind of product b... These products will be available globally as the consumers may order online. The name of the website is Sports Unlimited. The buying decisions of the consumers are based on the products' descriptions like the image of the brand, dependability, accessibility and style of the company's service (Bakos, 1007). For example, the status and representation of an e-tailer may be presented in the product quality or representation of their brand. Sports Unlimited should recognize that buyers have different product type therefore Sports Unlimited should categorize its products through shopping goods and convenience. The price of the products can be secondary. Marketing Strategy Target Market Sports Unlimited is challenge of creating their target consumers based to their efforts to market their website (Bellenger and Korgaonkar, 1980). Since Sports Unlimited fully understands the responses of their consumers, this gives them a great advantage. As such, this online sports shop target market are the ones who spends a lot of time surfing the internet and does a lot of sports activities or they can be just simple sports fan like the NBA. The Four Ps of Marketing Product. The management of Sports Unlimited has initiated their product development approaches by marketing their present sports goods in a new market. Delivering these sports products globally and thereby grabbing some advance opportunities of expanding market penetration and market contribution (Bloch and Richins, 1983). By having their own website, Sports Unlimited had updated their models as sports good shop to offer the consumers what they need and what they desire, enhancing the sports shop's own-brand sports product which could be strategically